Stakeholder Analysis
Introduction
Stakeholder analysis is a technique that can help project team members understand the variety of stakeholders have in the project. The stakeholder analysis provides the team with information and basic measurements that can help manage stakeholders to ensure project success.

Project stakeholders are individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.

A stakeholder analysis can provide valuable information to the project team in their development of other project management tools such as a communications plan, risk management plan, and additional tasks for the project plan schedule. It may also give insight to a set of previously unspoken project requirements.

Stakeholder Analysis Worksheet
The stakeholder analysis worksheet has following columns to collect essential information that will assist with analysis of your stakeholders and follow up tasks. If the information below is documented, it can be monitored and revisited as necessary throughout the project life cycle.

    1.Stakeholder Name: List each person that is a stakeholder in your project. To be classified as a stakeholder, the person or group must have some interest or level of influence in the project. Once your project team is formed, a group brainstorm will help to identify all stakeholders.

    2.Department: List the department or organization each stakeholder is representing. This will help identify which departments outside of area are affected by the proposed project.

    3.Involvement or Role in Project: List each role or level of involvement the stakeholder has within the project. For example, the stakeholders may be an executive sponsor, project coach, team member, security analyst or project manager.

    4.Stakeholder Interest, Goals, and Concerns: Once all potential stakeholders are listed, identify the specific interests these stakeholders have in the project. Consider areas like:
  • The role the stakeholder is performing within the project
  • The project’s benefit to the stakeholder
  • The changes that the project might require the stakeholder to make
  • The project activities that might cause damage or conflict for the stakeholder
  • Keep in mind that identifying interests is done with the stakeholder’s perspective in mind. Their interest should be related to the appropriate project phase if possible.

    5.Stakeholder Priority Establishment of stakeholder priority is achieved through he determination of where the stakeholder falls within two measurements. These measurements are:
  • What degree the stakeholder can influence the project.
  • The importance of the project to the stakeholder.
  • These measurements are defined as:

  • Degree of Influence: Influence indicates a stakeholder’s relative position over and within a project. A stakeholder with high influence would control key decisions within the project or have a strong ability to facilitate or hinder implementation of project tasks.
  • Degree of Importance: Importance indicates the degree to which the project cannot be considered successful if needs, expectations, and issues of the stakeholder are not addressed. This measure is often derived based on the relation of the stakeholder needs to the project’s goals and purposes.
    6.Follow-up Actions and Communication: In this column you will list ways to maintain stakeholder support or reduce opposition. The questions below will help you determine a strategy of communication with your stakeholder throughout the project.
  • What kind of information will they need and when do they need it?
  • How important is it to involve the stakeholder in the planning process?
  • Does this item require identification and tracking as a risk management issue?
  • Are there project schedule tasks that should be added to ensure follow up with this stakeholder?

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