What is persuasion?
The art of persuasion is the art of finding the best available means of moving a specific audience in a specific situation to a specific decision.
Persuasion involves arguing for a particular point of view.
Persuasion involves trying to change someone’s thoughts, feelings, and/or behaviors.
Persuading is like making a candle - Melt, Mold, Harden & Ignite!
Steps for Effective Persuasion
Understand your audience
Support your opinion
Know the various sides of your issue
Respectfully address other points of view
Find common ground with your audience
Establish your credibility
Persuasion begins with knowledge
Claims based on Opinion
Claims based on Experience: Judgement
Claims based upon Facts and Logic
Solid Supporting Evidence
Respectful, thoughtful, well informed Tone
Glitter and Glitz
Yet, power of words to persaude and speak to another’s interest is most powerful
When to Persuade an Audience
Your organization needs funding for a project
Your boss wants you to make recommendations for a course of action
You need to shift someone’s current point of view to build common ground so action can be taken
Monroe’s Motivated Sequence
First, gain the audience’s attention.
Second, show the need for change.
Third, satisfy the need by presenting a plan that will remedy that need.
Fourth, visualize the benefits and practicality of the plan.
Fifth, urge the audience to take action in support of the plan.
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