Cultural Profiling utilising DOCSA TM
DOCSATM stands for Developing Organisational Culture For Strategic Advantage. Many
organisations fail to achieve a true customer focus because the business culture, developed and reinforced over many years, actually acts as a barrier to communication with, and understanding of, customers. DOCSA is a proven tool for developing a profile of an organisation's culture. It can be used to profile cultures of whole organisations, levels of management, business units.
A high-level DOCSATM profile of a pioneering organisation might look like:
A DOCSA™ profile of the organisation can highlight potential hot spots and help senior managers monitor the organisation's ability to change. Using DOCSATM, management can design a preferred profile for the enterprise and design action plans to realise the new profile.
We can demonstrate the links between an organisation's culture and its customers' satisfaction with its services. A powerful element of the process is to ask customers to create a profile.
The benefits to Management from using a tool like DOCSA™:
• Demonstrates understanding that there is an issue
• Provides evidence of cultural impact
• Creates a common cultural language
• Makes soft issues tangible